Avoid Costly Pricing Mistakes by Getting to Grips with Price Elasticity Price Elasticity Priorities Put simply, price elasticity measures how demand for products changes with price – how shopper behavior changes in relation to price. For every CPG, a key theme is how pricing affects sales volume and margin? If your product has an elasticity […]

Price Increases Are Inevitable in this Inflationary Environment. Avoid These Costly Pricing Mistakes. Setting prices is complex, and making pricing adjustments is even more difficult. Too often, CPGs aren’t able to predict critical effects of pricing until it’s too late, and those effects can be costly. How can you thoughtfully pass cost increases onto consumers […]