The Platform That Gives You An Unfair Advantage In Category Planning & Revenue Growth Management

Influence your top retail channels and get ahead of your competition with interconnected assortment, pricing, promotion and space decisions.

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Category Leadership

Make assortment choices for optimal sales; steps ahead of your retail accounts

RGM Innovation graph icon

RGM Innovation

Make great pricing & promo decisions to capture maximum share

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Continual Optimization

Real-time simulation of every trade-off imaginable, using all data sources

Granular SKU Store Assortment Decisions

A Category Strategy & Assortment Optimization Solution you can Trust

Our individualized, tailored-for-you AI platform empowers you to better understand and target your products and retail accounts–to any level of granularity. Build the optimal product range & mix. Understand, not just historical and current performance, but accurately look forward to project the expected performance of potential category range scenarios and strategies you plan to put forward.

Easy and Accurate

Building and optimizing assortments & space plans has never been easier–or more accurate. Insite AI’s platform is driven by your business rules to ensure a best-fit for your organization’s product, and retail channel’s expectations—and your financial targets. Run manual or AI-driven scenarios at macro-or detailed levels. Review actual performance against expected results and make adjustments to keep plans on track.

Pricing Strategy & Trade Promotion Optimization

You have revenue, and profitability, volume goals. You also want to be the best supplier in your categories and exceed your customers (and your own) KPIs. In today’s competitive market where consumer preferences can turn on a dime, you also need to be agile, making quick pricing, promotion and placement decisions as fast as possible. Insite AI gives you the tools to meet all your goals and be responsive, driven by data and powered by AI.

Understanding Elasticity is a Key to Success

Knowing the implications or elasticities of price, space and assortment decisions–on demand–gives you a clear competitive advantage. Our AI-driven elasticity modeling capabilities lets you understand how planned changes will impact sales, profitability and product availability, letting you make smart, data-driven strategic decisions.

Foresight Into RGM Trade Promotion Scenarios
Foresight Into Category Planning Sales Scenarios

Unmatched Predictive Accuracy

Rather than making product assortment, planogram, and promotion plans on a cyclical basis using only historical evidence, Insite’s AI platform generates predictive decisions on millions of products and stores, at the granularity you need, all the way down to an individual SKU on a shelf in a single store location.

Influence Your Retail Channels

Our AI platform uses millions and even billions of data points to simulate possible primary and downstream effects from each proposed change: adding, removing, or maintaining SKUs, changing prices, trade discounts, and more. You’ll see the impact of shelf-level assortment and promotion decisions before they happen, so you don’t need to wait months to find out whether your product mix decision was the best one.

Connected and Fully Explainable Planning

You’ll be able to understand exactly how your products will sell at specific stores, what the effects of adding or removing SKUs will be at the local level, and how competitor and cross-channel product changes will affect overall demand.

The impact of assortment rationalization efforts is made visible with our advanced demand transference and cross elasticity capability. Taken all together, the result is a “connected planning” process, letting you take the entire scenario into consideration for the best possible results.

The Platform that Let’s you Solve the Problems you Want to Solve

You have revenue and profitability goals. You also want to be the best supplier in your categories and exceed your customers (and your) KPIs. In today’s competitive market, where consumer preferences can turn on a dime, you also need to be agile, making quick pricing, promotion and placement decisions as fast as possible. Insite AI gives you the tools to meet all your goals and be responsive, driven by data and powered by AI.

Trade Promotion Optimization