CPG Assortment Optimization

We can custom-build a solution just for you.

A Category Strategy & Assortment Optimization Solution you can Trust

Our individualized, tailored-for-you AI platform empowers you to better understand and target your products and retail accounts–to any level of granularity. Build the optimal product range & mix. Understand, not just historical and current performance, but accurately look forward to project the expected performance of potential category range scenarios and strategies you plan to put forward.

Easy and Accurate

Building and optimizing assortments & space plans has never been easier–or more accurate. Insite AI’s platform is driven by your business rules to ensure a best-fit for your organization’s product, and retail channel’s expectations—and your financial targets. Run manual or AI-driven scenarios at macro-or detailed levels. Review actual performance against expected results and make adjustments to keep plans on track.

Achieve and Maintain Category Leadership

Are you confident you have the right product mix? Harness the capabilities of AI/ML science combined with our Consumer Brands industry expertise into your assortment planning process for improved decision-making. Our end-to-end Assortment Planning services and capabilities will increase your revenue and align both the process and the roles and responsibilities within your organization. So, now you can predict the best localized assortment plan for retailer adoption by establishing a consistent framework, common “mental model,” and a standardized, yet flexible, toolset.

With our Assortment Optimization tool you’ll be able to determine the right:


  • Product Mix
  • Breadth
  • Depth


  • Outlets
  • Clusters
  • POG


  • POG Spacing


  • Floorsets
  • Time-Period

Finally, you’ll be able to have a Revenue Growth Management strategy based on understanding of current and future customers’ shopping behaviors. Insite AI’s Assortment Optimization solution gives you detailed predictions of incrementality, elasticities, and consumer segment behaviors. You’ll be able to optimize clusters for every dimension, including portfolio and category assortment. And by improving the end-to-end assortment process you and your retail partners will both see improved revenue and margin growth.

Our Technology

Accelerate Business Performance, Grow Market Share, and Create Stronger Relationships with Your Retail Partners.

An End-to-End AI-Powered Prediction and Optimization Engine

All running within your cloud environment so you can continually learn and optimize in real time, based on actual data and events, to drive meaningful growth.

Hosted Within Your Cloud Environment

Everything is done within your cloud environment, which allows you to remain in charge. You can review and use the outputs in whichever system, tool, or format you prefer.

Data & Analysis

Connect every data point and each related factor and analyze every dimension to ensure all facets are able to be considered. You’ll be able to leverage both traditional and alternative data points and formats.

AI & Simulation Engine

Millions of scenarios are simulated for every request to continually determine best available decisions for optimal execution against rigid KPIs.

Machine Learning

Behavior mapping for each data component at time of ingestion to monitor and use all past, present, and possible future data to make connected decisions.


Business rules can be built, reused, or modified at any time to keep up with changing demands and meet evolving challenges. Or, let Insite AI take everything into consideration and then make autonomous decisions

Decisions Over Insights

Other providers give you predictions or suggestions, forcing you to determine which actions to take. Insite AI simulates every scenario, then serves you the best decisions with which actions to take so you can act more quickly with confidence.