Pricing & Trade Optimization
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Pricing Strategy & Trade Promotion Optimization
You have revenue, and profitability, volume goals. You also want to be the best supplier in your categories and exceed your customers (and your own) KPIs. In today’s competitive market where consumer preferences can turn on a dime, you also need to be agile, making quick pricing, promotion and placement decisions as fast as possible. Insite AI gives you the tools to meet all your goals and be responsive, driven by data and powered by AI.
Understanding Elasticity is a Key to Success
Knowing the implications or elasticities of price, space and assortment decisions–on demand–gives you a clear competitive advantage. Our AI-driven elasticity modeling capabilities lets you understand how planned changes will impact sales, profitability and product availability, letting you make smart, data-driven strategic decisions.
Justify Price Increases.
Determine Where to Allocate Trade Funds.
Brand loyalty can only stretch so far. It is becoming increasingly difficult for shoppers to be brand loyal in today’s inflationary environment. Our Price and Trade Optimization solutions and services help you identify the best price – based on an understanding of price elasticities and cross elasticities at the SKU and local store levels. So, now you can align your pricing strategy for maximum Sales, Revenue and Profit generation.
You’ll also be able to evaluate different trade promotion options and scenarios that will enable you to move forward with the best ones for optimized sales volume to drive your Revenue Growth Management strategy.
Our Technology
Accelerate Business Performance, Grow Market Share, and Create Stronger Relationships with Your Retail Partners.