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[Video] CPG brands’ AI ambition might be weighed down by ‘digital debt’

[Video] CPG brands’ AI ambition might be weighed down by ‘digital debt’

As featured in Food Navigator, 29-Feb-2024 by Ryan Daily.

“Paralysis by Analyis”: Is too much data bogging down brands?

CPG brands increasingly rely on AI technologies to crunch large data stores and find insight to win in the market, but many are falling short of their digital transformation goals due to outdated technology, Capri Brixey, EVP, strategy consulting at Insite AI, told FoodNavigator-USA in a video interview.