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Tough Questions to Answer If You Want Category Captaincy

Retailers expect more than ever from their CPG partners as they face growing shopping challenges, keeping up with consumer demand, and adjusting to ever-evolving trends. If you want the ever-valuable category captaincy, be prepared to answer these questions. If You Want Category Captaincy, Prepare to Answer These Tough Questions from Retailers As retailers face growing […]

Unlock Agility by Making Sense of Demand Transference

Consumer preference and behavior changes lead CPGs to renovate and rationalize their portfolios while satisfying retailer needs. But being mindful of how demand transfer affects both sides allows for optimal assortment mixes and accurate transferable demand calculations. Making Sense of Transfer Demand to Unlock CPG Agility Consumer needs are changing fast and a new innovation […]

Funding Incremental Growth With AI

Selecting the right AI solutions to for your category, pricing, and assortment decisions can reduce inventory costs, improve forecast accuracy, and enhance the customer experience. By leveraging these solutions, CPGs can fund incremental growth and achieve their business objectives. How to Choose an AI Solution for Pricing and Assortment Optimization Choosing the right solution for […]

Funding Incremental Growth Through Effective Trade Promotion Optimization

How does product demand with price change? And, how does your pricing affect sales volume and margins? Keep these factors in mind to harness the power of pricing elasticity and make the best decisions. Avoid Costly Pricing Mistakes by Getting to Grips with Price Elasticity PRICE ELASTICITY PRIORITIES Put simply, price elasticity measures how demand […]

Avoiding Disastrous Category Management & Assortment Decisions

There have never been more choices available for consumers, which leads to massive challenges for category and assortment managers. Which means being able to predict what happens when product change decisions are made is critical. How to Avoid Disastrous Category Management and Assortment Decisions Category management as a discipline started to become popular in the […]