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Brooke Hodierne

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How Retailers Can Work With Consumer Brands To Fit Their Private Label Strategies

In this StoreBrands guest post, we explore how retailers can collaborate with consumer brands using predictive analytics to customize assortments, optimize shelf sets, and predict sales trends. Private label sales are growing, and by leveraging AI-driven insights, retailers and consumer brands can work together to build assortments that align with shopper preferences, enhancing the overall […]

Four Trends That Will Drive CPGs To Adopt AI in 2024

While food retailers have been actively utilizing AI to forecast shopper behavior and streamline supply chains, the adoption rate among consumer brands lags behind. In this article, we discuss four key trends that will drive CPGs to adopt AI in 2024 and beyond.

More than Halloween: Maximizing consumer trends in candy

In this article, Brooke Hodierne (former SVP of Merchandising at 7-Eleven), shares recommendations for candy brands can make more informed pricing decisions, maximize their presence in stores, and collaborate with retailers to foster continued growth in the candy category beyond Halloween.

The Candy Aisle Renaissance: From Impulse Buys to Strategic Category Growth

In today’s dynamic and highly competitive market, candy brands are constantly seeking innovative ways to stay ahead. With predictive data, brands can accurately forecast consumer demand, anticipate market trends and tailor their assortments accordingly. Not only does this enhance profitability but it fosters a more personalized and satisfying experience for candy enthusiasts.

Fueling Growth: AI Unleashed in the Energy Drink Industry

The energy market has evolved considerably over the last 30 years. In the dynamic world of energy drinks, AI holds the key to success. Whether its volume, shifting brand loyalty or cross category migration, retailers need to know what will happen next—not yesterday–to maximize profits in valuable selling space. 

Beers & Sunshine: How Brewers Can Lead the Season Through Assortment and Space Elasticity

The most important months for alcohol sales are underway. Brands across the CPG space can refine and optimize assortments, space planning and trade promotions through AI modeling. Machine learning distills the months of manual work required to understand movements and trends within a category to minutes. AI serves as an accelerant to internal teams and ways of working.

How CPGs Can Move Beyond Price (Featured on Path to Purchase)

Amid the current inflation cooldown, retailers and consumers are over price hikes. It’s now on brands to implement strategies that drive organic volume growth. Retailers are seeking brand partners with knowledge and data that lifts a total category and moves products. Consumers want prices back to normal.

Seeing AI Through a Practical Lens (Featured on C-Store Dive)

There’s a lot of noise around AI and what it can or cannot do. In this article, Brooke Hodierne, former SVP of Merchandising at 7-Eleven explores the practical applications and challenges of implementing AI in the convenience store industry.