How Retailers Can Work With Consumer Brands To Fit Their Private Label Strategies

In this StoreBrands guest post, we explore how retailers can collaborate with consumer brands using predictive analytics to customize assortments, optimize shelf sets, and predict sales trends. Private label sales are growing, and by leveraging AI-driven insights, retailers and consumer brands can work together to build assortments that align with shopper preferences, enhancing the overall shopping experience and boosting category sales.