A recent Advantage Solutions survey of Halloween shopping habits found that more than a third of shoppers reported price as their main purchase driver—the top ranking influence within the survey.
In this article, Brooke Hodierne (former SVP of Merchandising at 7-Eleven), shares recommendations for candy brands can make more informed pricing decisions, maximize their presence in stores, and collaborate with retailers to foster continued growth in the candy category beyond Halloween.
View full article featured on Candy Industry.
About the Author
Brooke Hodierne serves as EVP of strategy consulting for Insite AI. She previously worked at 7-Eleven as SVP of merchandising for the leading c-store. Before joining 7-Eleven, she held multiple positions at Giant Eagle, notably as VP of own brands.