Guest commentary featured on CSP Daily News. See full article.
With AI, CPGs can weather the storm and gain some control during the stressful M&A process. CPGs can use AI and bring thoughtful insights to the table that ease any tension in the process and give them more control at the same time. CPGs can look to AI to support difficult conversations and arm the newly formed retailer with accurate predictions around store space, total units, unique demand, loyalty and more.
About the Author:
Brooke Hodierne currently serves as an EVP – strategy consulting at Insite AI, an AI and strategy partner for larger consumer brands. She joined the company following her time as SVP of merchandising for 7-Eleven. In the role, she drove category management teams that developed, implemented and communicated merchandising strategies for vault, packaged goods, tobacco and services.
Before joining 7-Eleven, Brooke held multiple positions at Giant Eagle, serving as VP of own brands, senior director of strategic sourcing and own brands, and director of prepared foods merchandising. She supported brand marketing at Del Monte Foods and held analytical roles with financial investment firms Wilshire Associates, Federated Investors and the Vanguard Group.