Insights

One of the Largest Consumer Brands Achieves Category Leadership at Walmart

Became category leader at the world’s largest retailer

What we did

One of the world’s largest brands in the consumables area wanted to elevate its
category advisement at Walmart. Applying powerful predictive and AI components
across multiple data sources, we enriched and accelerated the brand’s planning
and decision-making processes to present Walmart with the best assortments at a
planogram level for all 4,600 stores.

Reduced planning cycle time from months to days

Analytics

We deployed assortment capabilities in the brand’s cloud environment to ensure
data never left. Merging multiple data sources, our platform delivered insights on
demand transference so the team could understand the incrementality associated
with product additions, deletions, and resulting effects on demand.

5-15% sales improvement

Results

With Insite AI, this major consumer brand developed very clear forecasts on how
their category—and others in the category—are performing at a planogram level
within Walmart. The brand can now create multiple assortments within seconds and
recommend the best one.
As a result of their adoption of AI, they have delivered a better shopping experi-
ence for their consumers, growing their joint profit pool, and achieving category
leadership. They are now expanding into other retailers.

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