Insite AI Appoints Former PepsiCo Artificial Intelligence Leader as VP of Data Science

Ying Feng has joined Insite AI as Vice President of Data Science to drive continued success in revolutionizing AI for large consumer brands.

BEE CAVE, TEXAS – May 8thInsite AI, a leading strategy and artificial intelligence partner, is proud to announce the addition of former PepsiCo leader, Ying Feng, as their new Vice President of Data Science. With an extensive background in advanced data science at top consumer goods organizations, she will be instrumental in developing more market-first capabilities to enable large consumer brands to gain market share and novel insights within their categories and retailers. 

“We are excited to introduce Ying to our large consumer brand customers.” said Gopal Tadiparthi, SVP of Machine Learning & Artificial Intelligence at Insite AI. “Her expertise in category management, revenue growth management, and analytics will be invaluable in guiding our data science efforts, driving the development and adoption of AI. She will provide actionable and difference-making insights to forward-thinking category, revenue growth, and sales leaders.”

Ying joins Insite AI with more than 14 years of experience in data science and analytics, including 6 years at PepsiCo where she oversaw the Global Analytics & Insights Solutions teams. She holds a PhD in Genetics and master’s degree in bioinformatics & Computational Biology.

“I’m thrilled to join the talented team at Insite AI,” said Ying. “Differentiated ways of leveraging data changes the way executives in Sales, Accounts, Category, and RGM are enabled to hit their objections. I’m eager to help Insite AI’s large consumer brand customers leverage best in class capabilities to make a lasting impact on their category and retailers.”

Powered by AI and deep industry knowledge, Insite AI enables leaders at CPGs to achieve their vision for smarter pricing strategies, category leadership, total portfolio optimization and more effective trade promotions. To learn more about Insite AI’s platform and industry expertise helping food, beverage and consumables brands optimize and outperform the market, visit

About Insite AI

Insite AI is an AI and strategy partner, backed by leading VCs including NewRoad Capital and Microsoft Ventures, that enables large consumer brands to accelerate their vision and drive growth, by attacking their hardest problems with clarity, speed and agility in assortment, space, pricing and trade strategy decisions. For more information visit

Media Contact

Jenna Gibson
Ketner Group Communications (for Insite AI)