Insite AI Adds Top Industry Executives to Leadership Team

Company expands its executive team to more aggressively scale its operations for AI-driven category management and revenue growth management for large Consumer Goods Manufacturers

Feb 14, 2022
AUSTIN, Texas–(BUSINESS WIRE)- Insite AI, a leading provider of AI-driven solutions for category and revenue growth management for the consumer goods (CPG) industry announced today that Jeff Smith and Steven Leven have joined the company’s executive team. Mr. Smith has been named company President and Mr. Leven has been appointed Chief Customer & Commercial Officer. “I am excited to have these two world class executives join the Insite AI management team” said Shaveer Mirpuri, Insite AI Founder and Chairperson. “Demand from large consumer brands for our technology and domain expertise called for us to bring on high profile leaders. Jeff and Steve are proven elites, both bringing over 20 years as C-level executives at the most sought-after retail technology and RGM companies in this sector. Throughout their careers they have demonstrated their ability to collaborate at the highest executive level of the largest companies in our markets to help drive their organizations’ success.”

Mr. Smith comes to Insite AI from Revionics (Goldman Sachs-backed, now an Aptos company), which he founded in 2002. At Revionics he held numerous roles, including CEO, CTO, CMO, and EVP Corporate Development & Strategy. Smith also sat on the Revionics Board of Directors until the company’s sale in 2020. During his tenure the company became the global leader of price optimization solutions for the retail industry. Prior to launching Revionics, Jeff was a founding member of KhiMetrics (now SAP Khimetrics), a pioneer and leading provider of revenue management solutions for the retail market.

Mr. Smith brings considerable success leveraging advanced technologies and building consulting capabilities to create solutions that are the gold standard for the market and looks forward to doing the same with the company’s AI capabilities. “I’m very happy to be at Insite AI,” said Jeff. “In looking at the company I was particularly struck by the proven sophistication and flexibility of Insite’s AI platform, the strength of the team’s industry and AI expertise, the measurable results they are getting for their customers, and their enthusiastic support for our partnerships with them. I am looking forward to leading the company to achieve its full potential.”

Chief Customer & Commercial Officer Steven Leven also joins Insite AI from Revionics, where he was Chief Operating & Customer Officer. In that role Steve was responsible for partnering with senior management at the largest US and global retailers to drive success, implementing best retail technology practices, and the delivery of world class analytics technology. While at Revionics, Mr. Leven was part of the senior management team that drove new business expansion into Europe, Latin America and Asia.

Prior to Revionics, Mr. Leven was Senior Vice President at M-Factor (now Acoustic), a leading SaaS provider of Trade Promotion & Marketing Spend Optimization solutions for leading consumer brands. Leven started his software career with ProfitLogic (now part of Oracle), an early innovator in markdown, price optimization, and assortment planning.

“Insite AI solutions offer the market a unique value proposition based on innovative AI- based science, the ability to quickly deploy for business value, and incredible advantage in category management and revenue growth management use cases,” commented Leven. “I am excited to work with executives of leading consumer brands to accelerate their growth. It’s critical to tailor capabilities to the DNA and expectations of their organization, market, channels and goals, and Insite AI uniquely brings that capability to the market.”

About Insite

Insite AI helps large consumer brands make optimized category management and revenue growth management decisions with its game-changing AI-based solutions. The company was formed to take major consumer goods manufacturers to the next level with usable, trusted, explainable, and granular decision-making and optimization using AI. The team behind the vision come from leading CPGs, many of whom led their companies’ strategic efforts at C-Suite, EVP, and SVP level. They, along with a large team of PhDs and subject matter experts, have created a solution for the market that is easy to adopt and uniquely positions Insite AI to become the dominant player in the industry.

For more information or for interviews with Messrs Mirpuri, Smith or Leven contact:
Alan Gold
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