Meat shoppers are driven by price: How to keep them satisfied

As featured on The National Provisioner

The meat category is challenged by its volatility, need to shift from a commodity-only model, supply chain centricity, and consumers’ desire for low prices. Shifts in weather, futures, commodities, agriculture and farming can swing the category daily. Throw in politics and large-scale events, and the category can shift further. Meat brands are challenged with developing an aligned pricing/production strategy and can lean on AI to help.

Running a business off static projections will not hold up to the volatile nature of the category. AI-powered insights and predictive analytics put meat and poultry producers in the best position to meet their annual business targets, set pricing that will help brands hit those targets and serve up pricing that keeps consumers happy and loyal to the category.