With so many entities at play and data sources from retailers, distributors, third-party providers and much more, brands can leverage AI to harmonize the data and deliver recommended strategies on what wines will sell best in what regions. In addition, AI can be modeled by brand teams to factor in state regulations and insights such as product availability within the distributor networks.
About the Author
Capri Brixey is EVP of strategy consulting at Insite AI, which focuses on enabling sales, revenue growth and category management for large consumer brands. For more information, please visit www.insite.ai.