C-store retailers are strategically embracing wine and liquor to differentiate themselves and provide added value to customers. Major players like Alimentation Couche-Tard and Casey’s General Stores are actively engaging in private label offerings and collaborations with industry-leading brands to enhance their alcohol offerings.
This article, featuring commentary from Capri Brixey, EVP of Strategy Consulting at Insite AI, emphasizes the importance of active category management, data analysis, and consumer insights to navigate the unique challenges of the convenience channel. It also highlights trends in the liquor category, such as the growing demand for tequila and the rise of ready-to-drink cocktails. Recommendations for c-store operators include visibility, competitive pricing, loyalty programs, and leveraging AI for optimization in assortment and pricing based on regional preferences and diverse price points.