Insite AI in the News
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Avoiding Pitfalls of Speculative Pricing Changes: CPGs and Retailers Can Optimize Price With AI
The biggest names in retail are seeking ways to lower prices. While that’s great news for consumers, certain retailers and especially CPGs are likely feeling uneasy. Price changes and increased promotional activity can further thin profit margins, something many retailers are already seeing in their quarterly reports. However, by working with internal teams and by…
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Elevating Shopper Research: AI Knows What Consumers Are Buying Tomorrow
From chatbots to inventory management, the use of AI in retail continues to grow, but how can brands use AI to understand the desires of shoppers? In a recent guest post with Consumer Goods Technology, Gopal Tadiparthi, head of ML/AI, discusses how AI-driven insights can uncover what consumers want today and what they will be…
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Fourth of July Spending Trends: Beer Brands’ Strategies for a Competitive Market
Ahead of the July Fourth holiday, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars during a major sales period. In a Q&A with Beverage Industry, Kristine Joji, executive vice president of strategy consulting at Insite AI, explores market trends and predictive pricing strategies for beer brands to successfully position themselves.
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CPG Pulse: June
In this issue of the CPG Pulse, we’re talking about AI washing, the future of Category Leadership, the growth of private label, and more!
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Capri Brixey Named to The Shelby Report’s 2024 Women of Influence in the Food Industry
We are excited to share that Insite AI’s EVP of Strategy Consulting, Capri Brixey, has been named The Shelby Report’s 2024 Women of Influence in the Food Industry. Capri Brixey was selected for a Women of Influence award in recognition of her consultative leadership and strategic vision for driving meaningful change in the consumer packaged goods…
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Making Private Label and Consumer Brands Work Together On-Shelf
2023 witnessed a remarkable surge in private-label sales, but as we look ahead, retailers must strike a delicate equilibrium between their private-label offerings and national brands on store shelves. In this insightful guest column for Food Processing, Kristine Joji, EVP of strategy consulting at Insite AI, delves into how predictive analytics can empower retailers to…
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Expert Thoughts on Future AI Trends
Artificial intelligence can be a powerful tool for marketers when looking to forecast future trends and buying behaviors. Insite AI’s Kristine Joji, EVP of strategy consulting, recently spoke with Path to Purchase Institute on the role that AI driven technology can play when it comes to product and pricing decisions.
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![[Video] The AI Powered Future of Category Leadership](https://insite.ai/wp-content/uploads/2024/05/download.png)
[Video] The AI Powered Future of Category Leadership
The discussion revolves around the necessity and potential benefits of investing in AI for consumer goods companies. Mirpuri acknowledges the significant time and efficiency gains AI can provide, enabling employees to be more strategic and thoughtful.
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AI Washing: Top 5 Questions To Separate Substance From Hype
With AI investment booming, companies must discern the hype from robust solutions. Thorough vetting is crucial to avoid wasted resources on overhyped, underdelivering “AI” products.
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