
Tough Questions to Answer If You Want Category Captaincy
Retailers expect more than ever from their CPG partners as they face growing shopping challenges, keeping up with consumer demand, and adjusting to ever-evolving trends. If you want the...

How to Win with Optimal Product Assortment
Getting product assortment right isn’t easy, but it’s a major key to success for both brand and retailer. There’s an abundance of data available to support pricing and inventory management, but...

Data is Shifting the CPG-Retailer Relationship
CPGs and retailers have always had strong ties. With consumer behavior shifts…

Predicting the Future of CPG Buyer Behavior Through Artificial Intelligence
In this episode, we’re talking about how AI is being used with both CPG companies…

A harmonious tale: Strengthening the retailer-CPG relationship
Ryan Powell, explains why the relationship between retailers and CPG brands goes…

Promotion Optimization Institute Webinar
How Nestle-Purina and Boston Beer are Navigating the AI Journey

Demand Transference & Omni-Channel Modeling Webinar
Using AI to Address Challenges Around Demand Transference…

Another Summer of Seltzer? Planning for Cool Trends Heating Up the Alcoholic Beverage Category
The second summer of the Covid-19 pandemic brings…

Could AI Have Predicted the Explosive Growth of Hard Seltzers?
Hard seltzers have seen sparkling growth over the last few...

Avoid Costly Pricing Mistakes by Getting to Grips with Price Elasticity
Price Elasticity Priorities Put simply, price elasticity...

Tough Questions to Answer If You Want Category Captaincy
Retailers expect more than ever from their CPG partners as...

How to Choose the AI Solution for Optimal Pricing and Assortment Decisions
You might know that choosing an AI solution to help with...

4 Considerations for Trade Promotion Optimization
How does product demand with price change? And, how does...

Avoiding Disastrous Category Management & Assortment Decisions
There have never been more choices available for...

Unlock Agility by Making Sense of Demand Transfer
Consumer preference and behavior changes lead CPGs to...

Critical Priorities for CPGs to Maximize Omnichannel and Ecommerce Opportunities
Online shopping has seen exponential growth in the past...

There’s a New Growth Engine for CPGs
How AI Is the New Growth Engine for CPG Chief Growth...