CPG Pricing & Trade Optimization
We can custom-build a solution just for you.
Pricing Strategy & Trade Promotion Optimization
You have revenue, and profitability, volume goals. You also want to be the best supplier in your categories and exceed your customers (and your own) KPIs. In today’s competitive market where consumer preferences can turn on a dime, you also need to be agile, making quick pricing, promotion and placement decisions as fast as possible. Insite AI gives you the tools to meet all your goals and be responsive, driven by data and powered by AI.
Understanding Elasticity is a Key to Success
Knowing the implications or elasticities of price, space and assortment decisions–on demand–gives you a clear competitive advantage. Our AI-driven elasticity modeling capabilities lets you understand how planned changes will impact sales, profitability and product availability, letting you make smart, data-driven strategic decisions.
Justify Price Increases.
Determine Where to Allocate Trade Funds.
Brand loyalty can only stretch so far. It is becoming increasingly difficult for shoppers to be brand loyal in today’s inflationary environment. Our Price and Trade Optimization solutions and services help you identify the best price – based on an understanding of price elasticities and cross elasticities at the SKU and local store levels. So, now you can align your pricing strategy for maximum Sales, Revenue and Profit generation.
You’ll also be able to evaluate different trade promotion options and scenarios that will enable you to move forward with the best ones for optimized sales volume to drive your Revenue Growth Management strategy.
Our Technology
Accelerate Business Performance, Grow Market Share, and Create Stronger Relationships with Your Retail Partners.
An End-to-End AI-Powered Prediction and Optimization Engine
All running within your cloud environment so you can continually learn and optimize in real time, based on actual data and events, to drive meaningful growth.
Hosted Within Your Cloud Environment
Everything is done within your cloud environment, which allows you to remain in charge. You can review and use the outputs in whichever system, tool, or format you prefer.
Data & Analysis
Connect every data point and each related factor and analyze every dimension to ensure all facets are able to be considered. You’ll be able to leverage both traditional and alternative data points and formats.
AI & Simulation Engine
Millions of scenarios are simulated for every request to continually determine best available decisions for optimal execution against rigid KPIs.
Machine Learning
Behavior mapping for each data component at time of ingestion to monitor and use all past, present, and possible future data to make connected decisions.
Optimization
Business rules can be built, reused, or modified at any time to keep up with changing demands and meet evolving challenges. Or, let Insite AI take everything into consideration and then make autonomous decisions
Decisions Over Insights
Other providers give you predictions or suggestions, forcing you to determine which actions to take. Insite AI simulates every scenario, then serves you the best decisions with which actions to take so you can act more quickly with confidence.