Mastering Joint Business Planning: An Insider’s Guide

When it comes to joint business planning (JBP), Category Advisors bring a source of truth to the table, fostering credibility and trust in the JBP, yet oftentimes they take a backseat in the planning process. Join us for a panel discussion with guests and former sales and merchandising leaders from Walmart and Coca-Cola, as they share their perspectives on how Category Advisory can lead JBP to improve outcomes. Gain a deeper understanding of retailers’ data challenges and find out how you can become their go-to partner by bringing the right data and insights to the table.

Key topics addressed in the webinar:

  • Understand the pivotal role of category advisory in Joint Business Planning.
  • Discover how to establish credibility and trust as an objective third-party advisor.
  • Empower sales growth through actionable and clear insights.
  • Employ emerging technologies to stay ahead of the competition.

Don’t miss this opportunity to elevate your advisory skills and drive mutual success.


  • Kristine Joji, Executive Vice President, Strategy Consulting, Insite AI
  • Capri Brixey, Executive Vice President, Strategy Consulting, Insite AI.

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