Decoding AI for CPGs: A Path to Category Management Success
Curious about integrating AI into your category management practices? Join us for this panel discussion with retail industry veterans and former category and sales leaders at Coca-Cola and Walmart as we discuss AI adoption in the CPG world. Our panelists will explore critical topics such as generative AI, strategic starting points on your AI journey, and the nuances of outsourcing AI solutions. Equip yourself with the knowledge to thrive in an AI-driven marketplace and stay ahead of the curve.
- Identify best opportunities for AI integration in your category management practices
- What to look for in an AI partner and how to identify AI white washing
- Receive expert guidance on where and how to initiate your AI journey, tailored specifically for CPG companies.
- Benefits and challenges of outsourcing AI talent.
- Explore the potential of generative AI for CPGs
- Get actionable steps and practical advice on how to execute an AI project, both with partners and gain alignment and support internally.
Gain clarity and confidence in embracing AI to outpace your competitors in the dynamic CPG landscape.
Panelists:
- Kristine Joji, Executive Vice President, Strategy Consulting, Insite AI
- Capri Brixey, Executive Vice President, Strategy Consulting, Insite AI
- Marsha Shapiro, SVP, Client Solutions, Insite AI