Taming the Data Tsunami for Better, Faster Decision Making

Won category “Captaincy” at top specialty retailers

What we did

A leading brand in the craft beer sector wanted to elevate its category advisement
at Whole Foods and Sprouts. Applying powerful predictive and AI elements, we
brought together multiple previously unstructured data sources to surface insights
that enriched and accelerated the brand’s planning and decision-making processes.

Create multiple assortments within seconds.

Analytics

We deployed assortment capabilities in the brand’s environment to ingest and
analyze key data sources. Utilizing a flexible implementation strategy, our platform
quickly delivered critical insights on demand transference so the team could
understand and act upon the incrementality associated with product additions,
deletions, and resulting effects on demand.

Drive value from insights with speed and agility

Results

With Insite AI, this leading craft beer brand swiftly developed clear forecasts on
how their category—and others in the category—are performing within Whole
Foods and Sprouts. The brand can now create multiple assortments within seconds
and recommend the best one.

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Winning the Retail Space War with Predictive Modeling

40% improvement in assortment trade-off accuracy

What we did

One of the largest brands in the consumables sector wanted to understand how to utilize its store space within Target for optimal results. Applying innovative AI components to develop space elasticity models, we refined the brand’s planning process with calculations and forecasting that identified how space affects profit- ability and sales demand to arrive at their ideal strategy. Insite AI become an extension of their team, providing the support and resources they needed to ensure they achieved their goals through data, adoption, and guidance.

2%
increase in profit
with the same amount of shelf space

Analytics

We empowered the Category, Assortment, and Space planning and analytics leaders with critical insights to rapidly simulate multiple scenarios and accurately forecast effects on sales, margins, volume, and demand. Leveraging predictive modeling, our platform delivered insights for maximizing productivity and profitability so the team could determine the ideal plan for each store layout.

Reduced planning cycle time from months to days

Results

With Insite AI, this major consumer brand quickly identified the best use of in-store space. The brand can now swiftly hone its on-shelf facings, arrangements, and structures at the planogram level and defend its plan within Target. Even with competing priorities, limited budget, and resource constraints, the company priori- tized working with Insite AI. This technology has been identified as mission-critical at the executive level and the team members involved have received recognition internally for their efforts.

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One of the Largest Consumer Brands Achieves Category Leadership at Walmart

Became category leader at the world’s largest retailer

What we did

One of the world’s largest brands in the consumables area wanted to elevate its
category advisement at Walmart. Applying powerful predictive and AI components
across multiple data sources, we enriched and accelerated the brand’s planning
and decision-making processes to present Walmart with the best assortments at a
planogram level for all 4,600 stores.

Reduced planning cycle time from months to days

Analytics

We deployed assortment capabilities in the brand’s cloud environment to ensure
data never left. Merging multiple data sources, our platform delivered insights on
demand transference so the team could understand the incrementality associated
with product additions, deletions, and resulting effects on demand.

5-15% sales improvement

Results

With Insite AI, this major consumer brand developed very clear forecasts on how
their category—and others in the category—are performing at a planogram level
within Walmart. The brand can now create multiple assortments within seconds and
recommend the best one.
As a result of their adoption of AI, they have delivered a better shopping experi-
ence for their consumers, growing their joint profit pool, and achieving category
leadership. They are now expanding into other retailers.

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Tapping Real-Time Market Data and Performance Forecasts to Pick the Next Winners

Achieved
10% – 20% market share gain

What we did

A leading brand in the craft beer sector wanted to understand, with a high degree
of accuracy, the demand drivers at the product, category, and store
levels. Utilizing AI elements and powerful predictive capabilities, we gathered
diverse sources of unstructured data to deliver granular insights that
allowed the brand to forecast performance over a two-year duration.

$20MAnnual Revenue Increase

Analytics

We deployed targeted capabilities in the brand’s environment to assess and track
data points across multiple retailer accounts. Applying sophisticated
data analytics, our platform delivered visibility into growth and atrophy predictions
of various innovation trends, which enabled the team to identify
the next winners.

10-30%above fair share market capture

Results

With Insite AI, this leading craft beer brand quickly developed data-driven forecasts
using macroeconomic factors, shopper behaviors, and other
relevant metrics. The brand can now make better investment decisions by under-
standing real-time market dynamics and their impacts on multiple
business areas.

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