The wine retail world is incredibly complex, with a myriad of varietals, state regulations, distributor networks, and consumer preferences to navigate. In this CPGmatters.com article, Capri Brixey shares insights for wine brands to enhance the consumer experience, strengthen relationships with distributors and retailers, and unlock unprecedented opportunities.

The intricacies of the wine category make it one of the most complex to manage. AI and machine learning can help brands cut through the complexities and get the right wine onto the right shelves at the right time.

Mainstream media and technology companies have made the topic of AI so confusing to the point that it now seems too conceptual and risky to adopt. The move away from spreadsheets is not just a call for change; it is an opportunity for growth and innovation.

Annual business planning is enormously important to consumer goods organizations, yet it is still largely done on spreadsheets. What’s more, CPG organizations inform their annual planning decisions using historical data. A strategy built on looking backward to go forward. In this article, Capri Brixey shares how CPGs can incorporate AI into their annual business planning to create a more predictive view of the future.

Through business intelligence and predictive analytics, brokers can ascend to new heights among their CPG partners. They can also strengthen their standing among retailer partners. Moreover, brokers can be a bridge between both, using high-powered AI to uncover common data truths and drive growth across the store.