The stakes for shelf space are high, and the competition for it is fierce. Optimizing space is complex and nuanced, but using the right tools to analyze space elasticity helps CPGs win big. Your brand of tomato ketchup – does it have a high sales velocity because of its huge on-shelf presence, or would it […]

Online shopping has seen exponential growth in the past several years, and the COVID-19 pandemic has prompted even more shoppers to look to the safety of the web for their needs. Not only is that online behavior prominent now, but many studies have shown the majority of shoppers who are doing their business online plan […]

Both CPGs and retailers are under immense pressures for different reasons, operating with different objectives. See how a well-built, joint business plan can deliver incremental profit pool growth for both sides. It is if they work together. Relations between CPGs and their retail partners have fallen to their lowest level in 5 years, according to […]

How AI Is the New Growth Engine for CPG Chief Growth Officers Executives at the world’s leading CPGs have huge amounts of data and insights available to them, and with R&D centers around the globe and huge insight budgets at their fingertips, some might argue that the role of the Chief Growth Officer would be […]

Hard seltzers have seen sparkling growth over the last few years, and really took hold of the alcoholic beverage scene in 2019 and 2020. In a recent Nielsen study looking at March and April in 2020 vs. the same months in 2019, consumers decreased their share of spending on beer and wine, with beer losing […]

Getting product assortment right isn’t easy, but it’s a major key to success for both brand and retailer. There’s an abundance of data available to support pricing and inventory management, but optimising a store’s assortment is still more often than not based on gut feel and many assumptions. As the brand, shouldn’t you have a […]

Every CPG strives to maximize its return on the money and effort it places into investments. The question is: Which parts of these investments will drive the biggest and most certain returns? Optimized category management, assortment planning, and revenue growth management are the key factors to success, profits, and market share. Don’t take chances on […]

New products are often tricky to launch, but doing so amidst a crisis is even more challenging. Here’s a look at how P&G handled the launch of Microban 24 at the beginning of the COVID-19 pandemic. It’s Possible But Tricky to Launch a New Product During Crisis Mode. So How? In January 2020, nobody in […]